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Copywriting for Astrology, Numerology, Tarot, and the Mystic Audience These days, you don't have to traverse the dark forest on the eve of the Full Moon to find a gypsy, psychic or "intuitive" as many now call themselves. Chances are, the local astrologist or tarot reader is making more than a comfortable living for herself in a corporate complex near you. Organizing Your Data to Write Better Copy Last quarter I talked about interviewing / gathering data. So now you've got several thousand words of notes, hopefully digitally recorded. Your Article Headlines will Make or Break Your Business Most people with an online presence will have to regularly deal with the issue of coming up with an appropriate headline. The problem is that most people do not take it seriously enough. Your USP is Useless One of the keys to writing good marketing copy is to differentiate your product or service from the competition with an effective selling point. And it is on precisely this element that many otherwise competent writers flounder and flop - and so does their copy. How To Make A Career Out Of Copyediting And Proofreading Do you possess the qualities of a good proof reader? Are you good with details, spotting errors in spelling, grammar, and the flow of a piece and putting together quality work? If so, you may be able to make a career out of copyediting or proofreading. For those looking to get in to this field of copywriting, they may be stuck looking in if they do not know where or how to get established. Writing Online In Two Syllables or Less About once a month I fly off somewhere to give a one-day workshop on writing for the web. For part of the day, I invite the group to take part in a series of short tasks. How To Write Headlines That Get Attention No doubt, the headline is the most important part of any advertisement or sales letter. The reason is very simple. 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Why Copywriting Is The Secret To Your Online Success Over the last decade, the number of companies selling their products and services on the Web or sharing information online with their target market has exploded.It's no longer frowned upon to conduct your business on the Web, and huge numbers of people are making a healthy living doing just that. How to Write Ad Copy that Sells When I write copy for my advertising clients, I always check to make sure the three key elements are in place. 1. 10 Tips for Tech-Writers Tech-writing is a tricky business. It's not a very high profile industry, so there's not much support around. The Truth About Negative Commands (Dont Read This!) 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